"An effective print output environment cannot be based on hardware any more than a building is just bricks, mortar, wood and metal.

These raw materials provide an effective working or living environment only when some architecture and design are applied."

Copyright 2009 Business Communications Group, L.L.C.

Sunday, May 3, 2009

Are You Still Thinking About Managed Print Services?

Managed print services should no longer be ignored or merely contemplated by either the provider community or end-user client. MPS can resolve the issues resulting from the convergence between component-based copiers and cartridge-based printers and continued use of early print workflows by the end-user community.

MPS will deliver expense reductions, improve technology ROI and increase employee productivity for end-user clients who have seen an explosion of cartridge-based assets and associated pages.

MFD dealers who experienced erosion of page volumes can recapture lost revenues or traditional printer dealers can protect or increase their share of the clients document output spend.

Change

In order to cross the chasm most of the interested parties will need to rethink their strategies.

End-user clients can benefit from transitioning to a truly digital document output environment versus simply employing digitally-based technology in a predominantly analog workflow. Virtually all available output technology enables advanced digital production workflows, management and modification of user behaviors, high level proactive support and effective business processes to measure and manage their environments.

Service providers from both sides of the technology spectrum will need to rethink their objectives from simply selling more hardware, supplies and fix/repair services to assisting their clients design, implement and manage a digital document output environment. Most will need to change their approaches from selling hardware, supplies and service to being a services provider much the same way as IT related organizations did a decade ago.

Opportunity

Implementation of managed print services provides the greatest savings for the end-user client; these high value services deliver the highest margin potential for the service provider: both parties win.

All of the managed print services components—assessment services, strategic planning, fleet management, technical support, hardware placement, workflow design and strategic management services provide revenue opportunities for the provider.

The good news is that you probably have many of the resources in place required to enter managed print services and only need to understand it better. If not, you can find partners that will participate with you in building your MPS strategy. Armed with this knowledge and a good assessment of your objectives, expectations and resources you can plan a successful MPS strategy.

Next Step

Ask yourself the following questions:

  • What is MPS?
  • What are my reasons for getting into it?
  • What are my expectations and how will I measure success?
  • What commitments am I willing to make to succeed?

Additionally, service providers should consider:

  • Are my clients requesting this service?
  • Am I meeting competitive pressures?
  • Am I looking for new revenue opportunities or am I simply trying to sell more hardware, supplies and fix/repair services.

Once you have answered these questions, you can determine what commitments it will take and what returns they will render.

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