"An effective print output environment cannot be based on hardware any more than a building is just bricks, mortar, wood and metal.

These raw materials provide an effective working or living environment only when some architecture and design are applied."

Copyright 2009 Business Communications Group, L.L.C.

Friday, February 17, 2012

The “M” in MPS – Are all Vendors Alike?

So you are thinking about Managed Print Services for your organization and looking for a vendor? How do you decide who will provide you with the best program?

The Challenge

As you interview vendors you are going to notice that all of them have great sales presentations with lots of promises of cost reductions, fleet optimization and reducing the time you and your staff spend managing your printing environment. The MPS marketing strategy is mature enough today that most everyone knows all of the buzz words and catch phrases, so how do you differentiate one from the other?

There are a number of factors to consider but if you are looking for a comprehensive program that will deliver on all the promises of MPS – and there are many – I suggest you take a good look at the “M” in your potential vendor(s) program.

The Problem (an opinion)

Now let me simply state the problem as I see it today: most vendors are not delivering on the full promise of MPS. As I have stated in previous postings here my experience is that once they take over the service and supply of your network laser printers and begin to collect the resulting income stream there is limited effort to improve your environment beyond selling you additional hardware – which may or may not improve your environment?

A Cause

As someone who interfaces between the client and service providers I have come to some conclusions as to one of the major causative factors and it is the “M”.

To explain this let me use two real world examples:

I have one client I work with who is contracted with a vendor for a comprehensive managed program. This vendor has an entire team of personnel assigned to the task of supporting their MPS clients and dedicated to solving problems, analyzing data, providing recommendations for improvement and implementing strategies and policies.

While not perfect, this vendor is making very good faith efforts to deliver on the MPS promise.

Another client is contracted to a different, still substantial vendor but the contrast is the account management team is the sales representative, service manager and branch manager. While these are all good folks they simply do not have the bandwidth to provide the level of management support required for a comprehensive MPS engagement.

The differentiator between these two vendors is not the promises they made or the benefits they presented but rather the commitment they have made to delivering on them.

This is not a unique case, I see this differentiation among a number of the vendors I have dealt with and client engagements I have been involved with.

How do I Determine Which Vendor has the Best “M”?

The simple answer to the above question is “by asking the right questions and performing the appropriate due diligence” when considering your vendor options.

I can tell you that after assisting a number of clients with this process you can determine who is going to provide the best management in advance. Whether your process is a simple client/sales engagement or a full RFP process similar to those I manage for clients, the right questions will yield responses that provide all the clues you need.

If you are looking for a comprehensive program to yield long-term benefits and if your only contact is the sales professional, sales manager and service manager then beware – demand to find out who will be supporting your program and what their roles will be. Make sure these folks are not merely clerical personnel who they have brought from the office to impress you but support resources you can reach out to and depend on.

For more information please feel free to contact me at (ghawkins@buscomgroup.com ) at your convenience.

1 comment:

  1. Great article Gordon. A point I am often very passionate about making. Most MPS providers see no incentive in ongoing optimization. Their viewpoint is that by helping a client reduce their dependency on printing they're only diminishing their revenue stream.

    I'll be talking about this very point at the 2012 Transform- MPS Conference.

    Unfortunately:
    Too many clients miss the opportunity to start with the best provider. The MPS "smoke & mirrors" is often effective just long enough to put pen to paper.

    Too many providers miss the opportunity to forge a meaningful partnership with their clients by providing true value to the business and ensuring long term renewed contracts because they aren't interested in selling TRUE MPS, they're only interested in SELLING

    ReplyDelete

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